The Elara™ is a perfectly square-shaped diamond that was created by MOTIGANZ just over a decade ago.

The Elara™ diamond is the only diamond in the world to hold a United States copyright for gemstone design.

Elara™ diamonds are positioned to offer unparalleled glamour and chic and are backed by extensive, well-focused advertising and public relations campaigns.

Elara has been found to be the 2nd most appealing retail diamond jewelry brand (after Tiffany, and far ahead of the remaining 23 well-known brands) in a focus group conducted by the Diamond Trading Company (DTC) through its US marketing arm (DPS).

Elara™ is both a unique diamond shape a powerful brand – a combination the offers attractive sales, increased margins and improves market positioning and visibility.

JARED CHOOSES ELARA™

  • 28 stores in five different regions
  • The range is from  1ct-1.5ct
  • Clarity: SI-I1
  • Color: G-I
  • Bridal jewelry with platinum and WG

ELARA™ MASTERPIECE JEWELRY

ELARA™ CLASSIC COLLECTION

JUMBOTRON

Alson Jumbotron at Cleveland Browns game

 

CELEBRITIES

SPECAIL EVENTS

SUPERSTAR SPORTSMEN

NBA ALL STAR WEEKEND

  • Elara fashion show was previously sponsor by Neiman Marcus and Gucci
  • Elara presentation to Kelly Rowland “Destiny’s Child”

OSCAR AND NYC FASHION WEEK