The Elara™ is a perfectly square-shaped diamond that was created by MOTIGANZ just over a decade ago.
The Elara™ diamond is the only diamond in the world to hold a United States copyright for gemstone design.
Elara™ diamonds are positioned to offer unparalleled glamour and chic and are backed by extensive, well-focused advertising and public relations campaigns.
Elara has been found to be the 2nd most appealing retail diamond jewelry brand (after Tiffany, and far ahead of the remaining 23 well-known brands) in a focus group conducted by the Diamond Trading Company (DTC) through its US marketing arm (DPS).
Elara™ is both a unique diamond shape a powerful brand – a combination the offers attractive sales, increased margins and improves market positioning and visibility.
JARED CHOOSES ELARA™
- 28 stores in five different regions
- The range is from 1ct-1.5ct
- Clarity: SI-I1
- Color: G-I
- Bridal jewelry with platinum and WG
ELARA™ MASTERPIECE JEWELRY
ELARA™ CLASSIC COLLECTION
Alson Jumbotron at Cleveland Browns game
NBA ALL STAR WEEKEND
- Elara fashion show was previously sponsor by Neiman Marcus and Gucci
- Elara presentation to Kelly Rowland “Destiny’s Child”